{"id":5814,"date":"2021-12-17T10:20:32","date_gmt":"2021-12-17T10:20:32","guid":{"rendered":"https:\/\/www.welldon.hu\/?p=5814"},"modified":"2024-01-16T13:02:02","modified_gmt":"2024-01-16T13:02:02","slug":"english-spice-up-your-brand-the-foundation-of-bartfai-restaurant-2","status":"publish","type":"post","link":"https:\/\/www.welldon.hu\/en\/brand-development-for-a-new-fastfood-restaurant-in-romania\/","title":{"rendered":"Brand development for a new fastfood restaurant in Romania"},"content":{"rendered":"Client:<\/strong> Streetfood Bistro
\nCountry:<\/strong> Romania
\nYear of the project:<\/strong> 2021<\/p>\n

Short description of the project:<\/strong>
\nWe had a request from Streetfood Bistro<\/strong> (located at Salonta) that they would like to expand to be a chain in Romania with other locations in
\ndifferent cities. The second chosen location was Nagyv\u00e1rad (Oradea) with the busiest mall right in the heart of the city.<\/p>\n

The next planned location in 2022 is Timisoara.<\/p>\n

Credits:
\nProject & Art Director \/ Interior design: <\/strong>Andr\u00e1s Tim\u00e1r
\nRestaurant operation consultant: <\/strong>Andr\u00e1s Gl\u00f6ckl
\nBurger specialities: <\/strong>Kov\u00e1cs Zolt\u00e1n (Masterchef)
\nFood \/ Location (Nagyszalonta) photographer and videos: <\/strong>D\u00e1niel V\u00e9gel (www.vegeldaniel.com<\/a>)
\nGraphic design assistent: <\/strong>Gerg\u0151 Melis
\nManagement: <\/strong>Adorj\u00e1n Lehoczki \/ Andr\u00e1s Tim\u00e1r
\nCopywriter: <\/strong>Attila R\u00e9v\u00e9sz
\nTechnical solutions:<\/strong> egyedimegoldasok.hu<\/a><\/p>\n

At Salonta we had to deliver the following tasks after the on-site visit and before going forward with the creation of the chain<\/p>\n

\u2022 Operation and Performance Analysis
\n\u2022 Optimize performance
\n\u2022 Strategic transformation
\n\u2022 Concept analysis
\n\u2022 Continuous consulting services
\n\u2022 Cost analysis
\n\u2022 Menu analysis and conversion, with the necessary cost and pricing
\n\u2022 Business model analysis and modification
\n\u2022 SWOT analysis
\n\u2022 Marketing and PR check-up
\n\u2022 Guidance creation
\n\u2022 Competition analysis
\n\u2022 3 days communication and sales training to employees
\n\u2022 Full redesign of marketing and communication<\/p>\n

Marketing and advertising<\/strong>
\nThe second step was to visually remodel the communication of the restaurant. For this etap we delivered the following works:
\n\u2022 Creation of a new logo
\n\u2022 New brand colors creation
\n\u2022 Typography and fonts selection for the communication
\n\u2022 Sales concept creation
\n\u2022 Unique burger recipes and creation
\n\u2022 Food and location photoshoot
\n\u2022 Professional video production
\n\u2022 Advertisement creation in different sizes and formats
\n\u2022 Slogans for the marketing<\/p>\n


\nThe steps of the project
\nSALONTA
\n<\/strong><\/h3>\n

The first restaurant at Salonta with the original image and logo:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

After a 3 day assessment of the premises, we created a 25 page list with advice and suggested modifications for a
\nmore effective functioning of the venue as well as a new visual concept for the place, based on the survey.<\/p>\n

\"\"<\/p>\n

Field studies and works<\/strong><\/p>\n

Once the modifications were made and the visual concepts delivered, our Team member Zoltan Kovacs (Master Chef) created a brand new selection of homemade burgers.
\nThen a photoshoot and filming took place to enhance the communication for the new chain. The idea was to create a monthly offer based on different cuisines around the world, so we created unique American, Spanish, Mexican and even Hungarian burgers. We also provided special offers such as the T-Rex burger for meat lovers and delivered all the marketing materials for the communication.<\/p>\n

Werk pictures of the filming and the photoshoot:<\/strong>\"\"<\/p>\n

 <\/p>\n

Final raw photos of the meals:<\/strong><\/p>\n

\"\"Different advertising materials in different sizes for a variety of usage after editing the photos:
\n\"\"
\n<\/strong><\/p>\n

Video production for the campaign:<\/strong><\/p>\n

https:\/\/www.welldon.hu\/wp-content\/uploads\/2021\/12\/americane-v4.mp4<\/a><\/video><\/div>\n

 <\/p>\n

 <\/p>\n

ORADEA<\/strong><\/h3>\n

After Salonta we moved to the next location which was Oradea. This project was a lot more complex as we had to start from scratch. The following objectives had to be delivered:<\/p>\n

\u2022 Complete interior and exterior creation
\n\u2022 Design all parts of the new restaurant, decorations, lamps, furniture, etc.
\n\u2022 To design all the interior of the venue and ready to print design creation for all materials
\n\u2022 Outside wall sign design
\n\u2022 Lightning and effects design
\n\u2022 Collecting samples of the materials used in the place
\n\u2022 Chairs and tables supply
\n\u2022 Menu design
\n\u2022 Identity creation
\n\u2022 Posters and marketing materials creation
\n\u2022 Full support and consulting<\/p>\n

THE STEPS
\n<\/strong><\/h3>\n

The concept of the visual was to connect the whole venue with the street art, street related elements and industrial surroundings. So we designed a lightning
\ngraffiti board and a street art wall which will also be the elements characterizing the future restaurants within the chain.<\/p>\n

Original spot at Oradea which we had to use as a base:<\/strong><\/p>\n

\"\"<\/p>\n

As a first step we designed the interior and exterior using the floor plans:<\/strong><\/p>\n

\"\"<\/p>\n

\"\"<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Once the visual plans were accepted by the client, we could start with the production. The biggest challenge we faced was the
\ngraffiti wall which has a size of 6 m X 1,3 m. The power of the light is adjustable on the board.
\n<\/strong><\/p>\n

The plans and the final graffiti created on digital wacom board: <\/strong><\/p>\n

\"\"Field studies and street art works<\/strong>
\nDevelopment of the graffiti wall:<\/strong>\"\"<\/p>\n

 <\/p>\n

Video of the construction:<\/strong><\/p>\n

https:\/\/www.welldon.hu\/wp-content\/uploads\/2021\/12\/Nagyvaradseriaszminketvissza_720p_h264_aac.mp4<\/a><\/video><\/div>\n

 <\/p>\n

 <\/p>\n

The street art feeling wall with unique posters which can be used in different locations of the chain:
\n\"\"
\n<\/strong><\/p>\n

Other design works for the place:<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n

The freshly opened restaurant on the soft opening day:<\/strong><\/p>\n

\"\"","protected":false},"excerpt":{"rendered":"

Client: Streetfood Bistro Country: Romania Year of the project: 2021 Short description of the project: We had a request from Streetfood Bistro (located at Salonta) that they would like to…<\/p>\n","protected":false},"author":1,"featured_media":5708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-5814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nBrand development for a new fastfood restaurant in Romania - Welldon Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welldon.hu\/en\/brand-development-for-a-new-fastfood-restaurant-in-romania\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand development for a new fastfood restaurant in Romania - 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