{"id":6038,"date":"2023-07-21T14:30:55","date_gmt":"2023-07-21T14:30:55","guid":{"rendered":"https:\/\/www.welldon.hu\/?p=6038"},"modified":"2026-07-21T11:16:30","modified_gmt":"2026-07-21T11:16:30","slug":"komplett-arculat-es-ettermi-koncepcio-tervezese-grill-terasz-exterior-design-es-kivitelezes-a-mamaison-hotel-reszere","status":"publish","type":"post","link":"https:\/\/www.welldon.hu\/en\/magyar-komplett-arculat-es-es-grill-terasz-tervezese-es-kivitelezese-a-mamaison-hotel-reszere\/","title":{"rendered":"Designing a complete visual identity and restaurant concept \/ exterior design and implementation of the Grill Terrace for Mamaison Hotel**** Andr\u00e1ssy."},"content":{"rendered":"Mamaison Hotel**** Andr\u00e1ssy (CPI Hotels Group), located in the heart of Budapest on Andr\u00e1ssy Avenue, commissioned us to redesign the terrace
\nof La Perle Noire restaurant. The request was to develop a new concept for the restaurant, and reconstruct it based on approved plans.<\/p>\n

Credits:<\/strong>
\nProject & Art Director:<\/strong> Andr\u00e1s Tim\u00e1r
\nRestaurant and operations consultancy:<\/strong> Andr\u00e1s Gl\u00f6ckl
\nMenu ideas:<\/strong> Zolt\u00e1n Kov\u00e1cs (Master Chef)
\nExterior design consultancy:<\/strong> Zita Varga
\nManagement and organization:<\/strong> Andr\u00e1s Tim\u00e1r \/ Anna Kamenov
\nInstallation work:<\/strong> www.dekoratio.hu<\/a>, www.egyedimegoldasok.hu<\/a><\/p>\n

Website: www.andrassygarden.com<\/a><\/p>\n

1. Welldon Consulting carried out the following tasks during the project:<\/strong><\/p>\n

Development of concept and complete visual identity<\/strong><\/p>\n

\u2022 Development of name concept (presenting 3 versions with visual directions)
\n\u2022 Creation of related visual identity
\n\u2022 Designing supplementary elements for communication
\n\u2022 Logo design (with design of corporate colors)
\n\u2022 Designing small-scale visual identity
\n\u2022 Designing sales concept
\n(Introducing directions with mood images on social media and advertisements)
\n\u2022 Redesigning the terrace with the support of an interior designer
\n\u2022 Interior design proposals considering the new concept
\n\u2022 Redesigning the menu
\n\u2022 Designing the drink menu and wine list
\n\u2022 Designing outdoor decorations
\n\u2022 Designing work uniforms
\n\u2022 Designing table settings
\n\u2022 Installing awnings for the grill terrace
\n\u2022 Installing umbrellas<\/p>\n

2. Services for restaurant operation<\/strong><\/p>\n

\u2022 Management and continuous consultancy during the project
\n\u2022 Creating a creative menu with cost calculation and pricing
\n\u2022 Advising on the list of kitchen technology equipment
\n\u2022 Procurement of tools related to communication
\n(Requesting quotes for outdoor communication and appearance)
\n\u2022 Creating a business model
\n\u2022 Developing a strategy
\n\u2022 Sales training for employees
\n\u2022 Advisory on procurement of goods and equipment<\/p>\n

The original location’s images:<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n

The first task was to come up with concepts.<\/strong>
\nFirst, we had to establish directions that the restaurant could work with and identify with in the long term, and then match names that fit these directions. Then come the visual plans and mood images.
\nWith the help of mood boards, it’s easier to visually imagine the directions we’re thinking in.<\/p>\n

\"\"<\/strong><\/p>\n

After selecting the name (Andr\u00e1ssy Garden) and concept, the final design of the logo and related visual identity began.<\/strong>
\nThe selected direction was a turn-of-the-century atmosphere, with an open grill terrace facing Andr\u00e1ssy Avenue.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

fter designing and selecting the logo, final versions were created for the visual world, colors, and fonts.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

After the final logo was approved, we started designing the visual world of the terrace.
\n\"\"After the acceptance of the visual plans and furniture, the implementation related to the terrace could begin.
\nFor the grill presentation, we made an art deco-patterned box with adjustable brightness.
\nWith the involvement of industrial climbers, decorations were made, flags were replaced, the grill terrace was covered, and umbrellas were installed.
\nAfter the work, we furnished the restaurant with furniture and arranged the tables.<\/p>\n

\"\"<\/p>\n

During the terrace implementation, menus, drink menus, and necessary plans and materials for communication were prepared.
\nUnique illustrations were made for the menus.<\/p>\n

\"\"\"\"<\/p>\n

\"\"","protected":false},"excerpt":{"rendered":"

Mamaison Hotel**** Andr\u00e1ssy (CPI Hotels Group), located in the heart of Budapest on Andr\u00e1ssy Avenue, commissioned us to redesign the terrace of La Perle Noire restaurant. The request was to…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-6038","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/posts\/6038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/comments?post=6038"}],"version-history":[{"count":0,"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/posts\/6038\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/media?parent=6038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/categories?post=6038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.welldon.hu\/en\/wp-json\/wp\/v2\/tags?post=6038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}