Client: Streetfood Bistro
Country: Romania
Year of the project: 2021
Short description of the project:
We had a request from Streetfood Bistro (located at Salonta) that they would like to expand to be a chain in Romania with other locations in
different cities. The second chosen location was Nagyvárad (Oradea) with the busiest mall right in the heart of the city.
The next planned location in 2022 is Timisoara.
Credits:
Project & Art Director / Interior design: András Timár
Restaurant operation consultant: András Glöckl
Burger specialities: Kovács Zoltán (Masterchef)
Food / Location (Nagyszalonta) photographer and videos: Dániel Végel (www.vegeldaniel.com)
Graphic design assistent: Gergő Melis
Management: Adorján Lehoczki / András Timár
Copywriter: Attila Révész
Technical solutions: egyedimegoldasok.hu
At Salonta we had to deliver the following tasks after the on-site visit and before going forward with the creation of the chain
• Operation and Performance Analysis
• Optimize performance
• Strategic transformation
• Concept analysis
• Continuous consulting services
• Cost analysis
• Menu analysis and conversion, with the necessary cost and pricing
• Business model analysis and modification
• SWOT analysis
• Marketing and PR check-up
• Guidance creation
• Competition analysis
• 3 days communication and sales training to employees
• Full redesign of marketing and communication
Marketing and advertising
The second step was to visually remodel the communication of the restaurant. For this etap we delivered the following works:
• Creation of a new logo
• New brand colors creation
• Typography and fonts selection for the communication
• Sales concept creation
• Unique burger recipes and creation
• Food and location photoshoot
• Professional video production
• Advertisement creation in different sizes and formats
• Slogans for the marketing
The steps of the project
SALONTA
The first restaurant at Salonta with the original image and logo:
After a 3 day assessment of the premises, we created a 25 page list with advice and suggested modifications for a
more effective functioning of the venue as well as a new visual concept for the place, based on the survey.
Field studies and works
Once the modifications were made and the visual concepts delivered, our Team member Zoltan Kovacs (Master Chef) created a brand new selection of homemade burgers.
Then a photoshoot and filming took place to enhance the communication for the new chain. The idea was to create a monthly offer based on different cuisines around the world, so we created unique American, Spanish, Mexican and even Hungarian burgers. We also provided special offers such as the T-Rex burger for meat lovers and delivered all the marketing materials for the communication.
Werk pictures of the filming and the photoshoot:
Final raw photos of the meals:
Different advertising materials in different sizes for a variety of usage after editing the photos:
Video production for the campaign:
ORADEA
After Salonta we moved to the next location which was Oradea. This project was a lot more complex as we had to start from scratch. The following objectives had to be delivered:
• Complete interior and exterior creation
• Design all parts of the new restaurant, decorations, lamps, furniture, etc.
• To design all the interior of the venue and ready to print design creation for all materials
• Outside wall sign design
• Lightning and effects design
• Collecting samples of the materials used in the place
• Chairs and tables supply
• Menu design
• Identity creation
• Posters and marketing materials creation
• Full support and consulting
THE STEPS
The concept of the visual was to connect the whole venue with the street art, street related elements and industrial surroundings. So we designed a lightning
graffiti board and a street art wall which will also be the elements characterizing the future restaurants within the chain.
Original spot at Oradea which we had to use as a base:
As a first step we designed the interior and exterior using the floor plans:
Once the visual plans were accepted by the client, we could start with the production. The biggest challenge we faced was the
graffiti wall which has a size of 6 m X 1,3 m. The power of the light is adjustable on the board.
The plans and the final graffiti created on digital wacom board:
Field studies and street art works
Development of the graffiti wall:
Video of the construction:
The street art feeling wall with unique posters which can be used in different locations of the chain:
Other design works for the place:
The freshly opened restaurant on the soft opening day:
